American retailer that specializes in hunting, fishing, boating, camping, shooting and other outdoor recreation merchandise.
Proven through the decades, the Rapala Fat Rap has a well-earned reputation for taking finicky fish. The tight swimming action of this balsa wood lure perfectly imitates the motion of a fleeing shad, drawing instinctive strikes when nothing else will work. Extremely effective in heavy cover or bounced off obstructions. The narrow bill gets you into the strike zone quickly, without excessive resistance. Fitted with razor-sharp VMC hooks, and tank-tuned for true tracking right out of the box. Balsa diver with tight swimming action Effective in heavy cover or bounced off obstructions Gets down to the strike zone quickly, without excessive strain Razor-sharp VMC hooks Tank-tuned for true tracking