American retailer that specializes in hunting, fishing, boating, camping, shooting and other outdoor recreation merchandise.
Since 1937, MirrOlure topwaters have been tearing em up on the surface in every saltwater venue. These well-made baits feature the latest in realistic finishes, premium saltwater hooks, and actions that hungry game fish cant ignore. Case in point: the versatile Popa Dog. You can pop it, you can walk the dog, you can spit-and-sputter with the best of them, because its unique concave lip and head design are unmatched for creating a real commotion on the surface. And its built-in sonic rattle chamber extends its effective range - great for low-light or dingy conditions.